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LinkedIn for B2B marketing

Linkedin is not only for job seekers. Linkedin is a great source of information for B2B marketers. It boasts a table of eight types of data that can be used for lead generation. Linkedin is most used during the workweek between 12 pm and 3 pm each day.

Linkedin for B2B marketing

 

Linkedin can prove an excellent platform to gain reliability with your target market. More than 58% of B2B marketers are using Linkedin for building their business network. This platform offers you with the ability to communicate with targeted prospects via company pages and it also offers the chance to generate leads via Linkedin groups. Linkedin has more educated professionals from finance, IT, marketing and manufacturing sectors, than any other network.

You must have heard ‘best things in life are free’ and this statement proves absolutely right in the case of the free version of Linkedin. By choosing the right groups on Linkedin and checking for common connections you can build a strong network. There is an option in Linkedin that you can see who viewed your profile and this can be used as a powerful tool

Linkedin has more than 150 million professionals as members. B2B marketers seeking for professionals can find their targeted prospects over here. Linkedin is a popular platform for B2B marketers because of the rich data it provides in the form of people’s profiles. The site can be used to build community, attract influencers and carry out effective lead generation and sales.

Linkedin serves as an excellent platform to get social- Linkedin used effectively can be used to get connected and social with targeted prospects. With Linkedin you can identify and get connected to active profiles, choose groups by industry and location. Linkedin can prove extremely beneficial for B2B marketers if they network strategically.

Facebook for B2B marketing

A Facebook business page can be used to generate leads and enhance customer engagement. Running engaging campaigns, varying posting times and carrying out interactions with open questions can help in finding leads from the Facebook. Facebook prefers enticing, interactive and compelling content and penalizes the low-quality and less interesting content.

Facebook Ads can serve as a great platform to get connected to your targeted audience. With Facebook ads you can directly promote your products and services. You can also link previously written content with the ad and boost your market potential.

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In order to get the B2B marketing success, it is important that you get the facebook right. The fan count is important, but what actually matters the most is the fan engagement. This involves different techniques to bring in new fans, profiling fans and finding ways to engage fans.

Completion of the timeline page provides an additional benefit to B2B marketers. Timeline showcases a cover photo, offering visuals of the apps that you need to feature and fixing about content.

As per the conventional wisdom, Linkedin is the best social media platform for B2B marketers. Linkedin is built for business networking, so you must be thinking Linkedin would be a better platform for B2B customers. Let’s have a look at some stats to clear out our doubts….

Facebook and Linkedin user participation in different countries (approximate values)

 

Country LinkedIn (Software/Internet/IT) Facebook (Computer Programming Interest & Degree) LinkedIn Audience / Facebook
Singapore 110,700 112,000 99%
HK 35,500 40,000 89%
UK 750,490 920,000 82%
India 3,133,000 4,200,000 75%
USA 4,315,999 5,800,000 74%
Vietnam 41,330 146,000 28%
Malaysia 86,220 920,000 9%
Thailand 35,250 400,000 9%
Indonesia 108,002 1,220,000 9%
Philippines 130,860 2,200,000 6%

 

After looking at the above statistics, it seems the participation of users on different social networks is different from country to country, so you should be aware that the performance of your campaign cannot be same in every country. So, if you want to predict the success rate of your marketing campaign, it is important that you find out the audience size on each platform and then plan your campaign accordingly.


Miracle Studios Digital Agency

10 years Experience, Over 1000+ projects Completed. Do it right, the first time.

Visit Website
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